Kunoichi

- Creative Direction
- Brand Development
- Type Design

Definition - A kunoichi is a female ninja or practitioner of ninjutsu (ninpo).

The Kunoichi platform grew out of a need to create a space for women to connect and compete within the CGL umbrella. Aimed at both casual content creators and competitors alike, the Kunoichi mask icon respresent the idea that anyone can assume the role of a kunoichi. Created closely with the women in CGL leadership and long time members of the community. the final logo is a result of months of development and collaboration.

Starting with Fighting Games Community (FGC) tournaments and expanding to other genres, Kunoichi invites women in gaming to participate in exclusive tournaments for cash prizes. Along with promoting content creators and players to expand their reach and audience, the Kunoichi Discord community provides an inclusive space for gamers and fans alike.

The team decided on black and electric blue for the brand colors. We liked the idea of a shadow figure with a pop of color illuminating the eyes. From there, we used the symbol for Kunoichi in Katakana as an alternate logo. The Kunoichi wordmark is a custom typeface created specifically for this brand.